New Format: Sketch Animation
Technology changes rapidly, and as much as this, consumers' tastes in content change. To attract attention in the infinite competition of contents, Digital Stark developed a sketch animation format and provided a kimchi promotion video. It was used for visitors at the Typex exhibition and to stimulate consumers' curiosity about kimchi and encourage participation in online social media. It was made in three languages, English, Thai, and Myanmar. In addition to promotional vide