We use social media sweepstakes based on interactions on posts to create more visibility and engagement. We make posts that ask users to comment to enter the events. We can take the chance to ask why they want to attend our online event. We might get some useful insights this way. Social media giveaways are easy for us to manage and for users to join and help the brands to get more exposure and create engagement with their potential followers. This is what we did in our Faceb